What Even Is a Private Podcast and Why Should You Care About Them?
As you can imagine by the name, a private podcast is a podcast that is only available to the people you give access to it.
Not the general public.
They can work at different levels for you. For instance, at a company-wide level or at a departmental level within your organisation. e.g your sales team can their own podcast or you can have one that’s available to all employees at whatever level or department.
If one of the things holding you back from being on board with private podcasts, is the worry that the general public may hear sensitive information, do not worry! With the restrictions you can have in place you can be assured only the people you want to hear it will hear it.
Private podcasts can be made to be available for only a certain period, for example, maybe during an induction or team training. They’re easily accessible for your employees as they can listen to your podcast on their favourite podcast player like Apple or Spotify on their laptops or on their phones on the go!
You’re able to receive lots of useful statistics about who exactly on your team has listened to the podcast and when, and for how long.
If this sounds interesting to you, you’re probably wondering when is the best time to use a private podcast? There are lots of ways that a private podcast would be useful for you, however, a few of them include:
Corporate training
Employee onboarding
Recruitment
Company-wide education
Communications
Company updates for your employees will come across as useful and clear to them instead of the potential misinterpreted messages that can happen in emails and other written communications. The spoken word is far less likely to be misundertood.
This is vital when you have hybrid working in place or you have teams that travel a lot or don’t get together very often.
But why should you care about this?
Well, if employee engagement is important to you and you understand it’s importance you’ll also see the benefit of a private podcast for your organisation.
Private podcasts can help your company ensure that your employees see you as innovative and caring. You care about the way that the messages you put out come across, how you onboard future talent, how you retain current talent, showing leadership and connecting with your employees.
The return on investments from a podcast is also much higher than a video would bring. Audio costs significantly less than video, and has a much lower barrier to entry. Speaking into a microphone and having a conversation, is easier for most people, than getting in front of the camera where they feel more self-conscious and less able to be themselves.
All of this shows you why many organisations are already getting a headstart on their competition and utilising this innovative way of communicating and connecting with their employees.
So, if this is something that you’ve found interesting, or you want to start a podcast for your team, but you think you don't have the time or knowledge, then get in touch today!
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